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NBA draft finding its niche in television presentation

Mark Gross, who oversees NBA coverage for ESPN, says the NBA draft can become a bigger deal than it currently is. Circle-the-calendar big. Unofficial-sports-holiday big. NFL big? "I've worked on both," Gross, a senior vice president and executive producer for ESPN, said by phone this week in advance of Thursday night's surprise-filled festivities. "I love the magnitude and buzz that surrounds the NFL draft. Part of it is the buildup, part of it is it's football; it's the most popular sport in the country. "I don't think the NBA draft is far from that. With a couple of tweaks, we can get there." I wouldn't go that far, but you can't blame Gross for being hopeful. His job is to help put...

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